No B.S. Grassroots Marketing by Dan Kennedy, aims to equip local small business owners with captivating, unconventional marketing techniques to spur sales and skyrocket profits.
The book delves into a miscellany of successful marketing activities that have operated in the fiercely competitive business domain. Kennedy meticulously explains how to apply a pull strategy to lure customers, adopt a more personable sales approach to establish long-lasting relationships, and efficiently utilize minimal resources to accomplish maximum results.
The narrative, punctuated with enlightening examples and real-case scenarios, demystifies complex marketing concepts, thereby making it a suitable read for novices and professional marketers alike.
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