Designed by marketing wizard Dan Kennedy, ‘The Ultimate Marketing Plan (2 ed, 2000)’ is an enriching guide for those seeking to create the most effective marketing strategy. It takes into account the diverse, continuously evolving aspects of the marketing landscape. Chock-full with meticulously researched information, real-world examples, checklists and the secrets behind attention-grabbing marketing campaigns, it aims to be your personal marketing consultant.
Intended for both businesses and individuals, the book will foster an understanding of target audience identification, tactical campaign execution and evaluation, thereby leading to maximised returns. Steadfast readers can expect to see tangible spikes in the effectiveness of their marketing campaigns, leading to business growth, higher brand visibility and increased customer engagement.
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