The Direct Mail Solution
A comprehensive guide composed by Dan Kennedy, this course is all about mastering the art of direct mail marketing. Regardless of the business you are in, the course presents highly effective strategies to increase your business line or start a new venture with successful direct-mail advertising.
The course entails understanding of mailing-list management, creating attractive mailing pieces, and using mailing services in a cost-effective manner. Highlights of the course include how-to instructions on creating direct mail campaign from start to finish, critical metrics for tracking and measuring the effectiveness of your campaign, and samples of winning direct mail pieces that can be modeled.
The content is well-suited for marketers, entrepreneurs, sales professionals or anyone looking to break ground with direct mail marketing techniques.
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