Created by legendary marketer Dan Kennedy, the ‘Outrageous Advertising Workshop & Swipe File’ offers deep insights into the world of groundbreaking advertising campaigns. Learners partake in a comprehensive workshop covering advertising basics to innovative strategy building. The course hinges on unveiling the secrets to standout advertising in a cluttered market. Supplementary to the workshop, each student receives a swipe file comprising powerful ad exemplars to inspire and use for reference.
This course is designed for advertising professionals, entrepreneurs, and business owners seeking to draw attention, cause a commotion, and ultimately drive action using unconventional but effective advert strategies. Throughout the workshop, attendees will learn how to weave remarkable narratives around their products, grab audience attention, and compel viewers to invest in the product/service. Highlights include practical sessions, creative brainstorming, and a deep dive into celebrated ‘outrageous’ ad campaigns.
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