Authored by marketing mogul, Dan Kennedy, ‘No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (4 ed, 2025)’ provides an in-depth look into actionable strategies for targeting affluent markets. Throughout this expansive course, you will learn how to effectively sell high-end goods and services, personalize messages that appeal to the wealthy, and implement persuasive marketing techniques.
This product/ebook is designed not only for entrepreneurs looking to expand their business clientele, but also for freelancers and sales professionals aiming to enhance their income. Key lessons include understanding affluent consumer behaviors, devising winning strategies, and achieving high-impact communication. With its latest edition, the guide incorporates more recent market trends and refined strategies to stay effective in the changing market landscape.
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