This comprehensive home study course by Dan Kennedy is designated specifically for those wishing to target affluent customers. Its holistic structure guides students through various aspects of marketing, covering overarching theories, essential strategies, and practical applications. The lessons not only explicate methods to attract wealthy consumers but also illuminate how to maintain these high-value relationships.
By finishing the course, learners will acquire bespoke marketing tools that are specially suited for the upscale market. They will understand the needs and wants of affluent consumers, what motivates them to spend, and how businesses can satisfy their unique demands. The course highlights include real-world affluent marketing case studies, affluent marketing strategies, and a wealth of bonus materials.
The study course would benefit entrepreneurs seeking to enter the affluent marketplace, businesses looking to upgrade their marketing techniques or marketing professionals wanting to expand their skillset.
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