Name: Inside the Mind of the Millionaire Maker 2021
SKU: I64202S92855
Availability: InStock

Dan Kennedy – Inside the Mind of the Millionaire Maker 2021

Details

Name

Inside The Mind of The Millionaire Maker

Description

Wealth Creation: Peak inside the mind of Dan as he reveals his carefully tested, reliable and proven methods to get and keep people buying

Details

His faithful followers refer to him as the Millionaire Maker, and for good reason. Having worked with clients in over 156 businesses, industries, and professions, Dan Kennedy’s timeless wisdom on every aspect of business building, profit generation, and customer loyalty is encapsulated in this no-punches-pulled compilation.

Course topics include:

How To Dramatically Increase Profits From Direct Mail
Selling Beyond Price Resistance & Creating Exceptional Profits
Increasing Response To All Advertising
Strategies For “Iron Cage” Customer Retention And Increasing Total Customer Value and Referrals
Getting Past Gatekeepers And Gaining Favorable Attention Of Decision Makers
Factors That Control Closing Percentages In Face-To-Face Selling Or Response Percentages In Distance Selling

The course is delivered in a unique format, that includes six lessons of approximately 45 minutes, followed by Q&A. The question and answer session is extremely valuable as you’ll hear legendary marketers ask Dan questions specific to the application of the material just taught, so you’ll have a handle on implementation and “quick wins” to immediately put into practice.

Features

What You’ll Learn?

Upon completion of this training, you will be able to:

Identify and qualify markets and mailing lists to maximize potential return.
Describe the profile of the type of customer that you would like to attract.
Create and utilize the existing purchasing biases in your current customers to increase likelihood of response.
Learn methods to increase lifetime customer value and referral streams.
Pricing strategies to place you preeminently in the marketplace.
The 8 Items that have the greatest impact on the profitability of direct mail
Choice of whom you target
Create better margin in what is being sold
Improving total customer value
Making sure your message matches the market
Exterior of the envelope
Compelling readership when envelope is opened
Creating Urgency
Controlling Cost – Identify the 4 Chief Factors that control the prices you can command
The attitude of the seller
Commoditization vs. Specialization
Avoid Price Comparisons
Take-Away-Selling – The 7 Items That Have the Greatest Impact to increasing response to ALL advertising.
Having something exciting, interesting, and compelling to say
Targeting the media to the market
The headline
The Selection of the targeted media
The physical appearance of the advertisement
A clear call to action
Frequency and reputation – 5 Chief Reasons why customers/patients/clients leave.
Geographic relocation or Industry job change
Genuine irrevocable dissatisfaction
Boredom
Perception of being ignored or taken for granted
Legitimate superior value offered by the competition – 5 strategies to put an Iron Cage around Customers
Membership
Levels of Membership
Frequency Rewards
The loss of something important
Continuity – 4 Strategies to build referrals
Provide good products and services
Asking for them
Train customers to refer
Give recognition to customers who refer – 3 Chief ways to getting past the gatekeeper
Circumvent the gatekeeper
Secure the gatekeepers cooperation
Endorsement from a very recognizable name or company that’s familiar to the Gatekeeper – 6 Message Components of Business To Business Marketing
Send a message that can’t be ignored
Huge danger
Huge opportunity
Proof
Relevant Bait
Relevant influence of others
A message that frees you from competitive bids
Urgency – 8 Control factors that control closing percentages
Quality of the selection of prospects
How relevant and appropriate what you are selling is to the prospect you’ve chosen
Pre-sales positioning
The belief or disbelief that the prospect has about your assertions
The prospects belief or disbelief in their own ability to use the product or service successfully
The structure of the offer
Ease of understanding
Ease of buyine
Reversal of risk elimination
Unasked questions and objections answered – 5 Fundamental Closing Techniques
Very clear call to action
An assumptive summary
The alternate sales close
Urgency
Making the assumptive and focusing on what happens next

Who Is It For?

This audio course is an incredible, all encompassing, business optimization blueprint for anyone currently marketing a product or service. It provides the strategies through Dan’s instruction, as well as showing the strategies applied through the Q and A opportunity. And the Q&A includes many industry luminaries so you’ll get to peek behind the curtain of multiple 7 figure businesses.

What You Get