This comprehensive guide by marketing expert Dan Kennedy gives users a no-nonsense approach to marketing automation. The material explores the cutting-edge technology, automation solutions and artificial intelligence techniques that have revolutionised the marketing industry. The guide is designed for marketers at all levels, from beginners to experts.
Key learning outcomes include understanding the fundamentals of marketing automation, leveraging AI in marketing strategies, and practical advice on choosing and implementing the right automation tools. Additional highlights include case studies, expert tips, and actionable insights to guide your marketing automation journey.
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