Authored by Dan Kennedy, this comprehensive guide dives deep into the realm of direct response social media marketing. It helps students and professionals alike understand and apply various practical, result-oriented strategies to their marketing campaigns to achieve tangible, monetizable results often missing in conventional marketing strategies.
The guide exposes the reader to numerous real-world examples and insights to enhance their understanding and application of critical social media marketing concepts. It emphasizes creating compelling content, building engaged communities, and most importantly, measuring the impact of social media efforts on the overall business growth.
Targeting marketing professionals, business owners and digital marketing students, this second edition of No B.S. Guide is an invaluable resource to devise and execute effective, measurable social media marketing strategies.
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