A product/ebook by noted marketing expert Dan Kennedy, ‘No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses (2006)’ provides an up-front, no-nonsense approach to direct marketing tailored for non-direct marketing businesses. The product/ebook prioritizes actionable, result-oriented strategies over theoretical concepts.
Benefits of this product/ebook include learning how to eliminate the guesswork in marketing, create compelling sales messages, and leverage tested marketing tactics for significant business growth. It is beneficial for anyone involved in non-direct marketing businesses, including entrepreneurs, marketing managers, and small business owners.
The product/ebook covers essential aspects of direct marketing, including copywriting, lead generation, and campaign tracking, among others. Highlights include in-depth case studies, impactful marketing campaigns, and Dan’s proven marketing tactics. Participants will get a thorough understanding of the mindset and the methodology needed to excel in direct marketing.
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