‘No B.S. Price Strategy’ by Dan Kennedy provides a masterclass in price strategies for business success. This comprehensive guide covers everything from understanding and overcoming price resistance, putting an end to discounting dilemmas, exploring value-added strategies, to powerful pricing psychology techniques. Aimed at entrepreneurs, business owners, and marketers, this product/ebook is based on proven methods for leveraging price positioning for increased profits, power and prosperity.
Perceptively dissecting the theory and practice of price strategy, Dan Kennedy equips learners with the knowledge and confidence to set pricings that enhance business growth. Highlights of the product/ebook include detailed discussions on facing rise in competition, understanding customer psychology and how it impacts pricing, and how to effectively communicate value to deflect price objections.
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